Only 15 percent of  people who click on a “Donate” button actually donate. If a nonprofit could improve its conversion rate by 20%, that’s 20% more donors, without increased traffic to a site or  new names to an email list. For the last three years, Donordigital, an Internet direct marketing agency that I consult with, has been testing landing pages for the U.S. Fund for UNICEF, CARE, PETA, and other national organizations, showing them how to … more →