Background

Marketing and Executive Management

2004-date Principal, DeLapa Consulting
DeLapa Consulting:

  • Advises organizations on strategy, marketing, operations, and general management issues.
  • Executes marketing campaigns and special projects.
  • Identifies, develops, and negotiates new business opportunities on behalf of its clients.
  • Coaches CEOs and other senior managers.
  • Leads executive assignments, including interim C- and VP-level positions and special projects.

Past assignments include market research on new technology applications for Artificial Muscle; product development for Mal Warwick Associates/Donordigital; business strategy and negotiation for Frans Lanting; promotion of the feature film Otter 501 for Sea Studios; merger and acquisition strategies for the sale of GetActive Software to Convio; marketing of LIFE: A Journey Through Time, an international media collaboration of Frans Lanting and Philip Glass; and development of business plans for The Nature Conservancy.

2011-date Consulting Vice President, Marketing and Strategy, FotoNotes
FotoNotes (founded originally as Fotobabble in 2009) provides mobile solutions for mobile work and workers that improve workforce productivity, streamline operations, and enhance customer service. I oversee all marketing activities, including outbound and inbound marketing, website, direct marketing, and business partnerships.

2016 Interim Executive Director, California Ocean Science Trust
The California Ocean Science Trust provides California policy-makers the best available science to maintain healthy, resilient, and productive coastal and ocean ecosystems. As Interim Executive Director, I managed an annual budget of approximately $2.2 million, supervised 10 technical staff, and oversaw scientific research and communication programs related to marine protected areas, ocean acidification, water quality, fisheries, and climate change.

2016 Interim Executive Director, LandWatch Monterey County
LandWatch Monterey County organizes local citizens to advocate for “smart,” sustainable planning and development. As Interim Executive Director, I manage an annual budget of approximately $300,000, lead fundraising efforts, and collaborate with grassroots organizations to conserve land and water resources, focus growth into existing urban areas, promote affordable housing, and improve how government operates.

2009-10 Consulting (Interim) Vice President, Marketing, The Cleantech Group
I led the company’s marketing operations, including a staff of three, a public relations firm, and various outside consultants. quadrupled the number of “hot” leads over six months; redesigned the company’s website to significantly improve lead generation; rebranded the company to reflect a new strategic direction; and defined and monitored marketing metrics.

2009-10 Consulting (Interim) Chief Operating Officer, New Leaf Paper
I  worked closely with the CEO and board of directors to restructure the business; led efforts to hire a permanent president/COO; drove the company’s profitability through cost reductions and more efficient operations; and mentored the CEO on leadership.

2007-09 Managing Director, California Fisheries Fund, Environmental Defense Fund
The California Fisheries Fund is a $5 million revolving loan fund established by Environmental Defense Fund to support sustainable fishing and fisheries reform. I launched the start-up fund, from concept to loans.

2000-04 Founder and Chief Operating Officer, Arena Solutions
Arena Solutions is the leading provider of online product lifecycle management (PLM) software. Along with two other founders, I raised $14+ million in funding during one of the most challenging capital markets in history. I led marketing, operations, and finance.

1999-00 Vice President of Website Publishing, Beyond.com
Beyond.com was one of the ten most visited retail sites on the Internet and the largest online software store. I managed a team of 50 website professionals, including producers, information and graphic designers, writers, and developers.

1989-99 General Manager, Sea Studios
Sea Studios is a world-renown, full service production company that specializes in natural history television programs and multimedia exhibits for zoos, aquariums, museums, education and consumer markets. I pitched projects, hired creative teams, and managed the company’s operations.

1986-87 Vice-President, Finance and Operations, Manzana MicroSystems
I was the financial manager and a key strategist for this start-up computer peripherals manufacturer.